Our Company

In the business of building Champions!

Liveco Boxing, a division of Liveco Entertainment, Inc., was founded in 2016 in Thousand Palms, CA by our CEO, Ron Sanderson. With more than a decade of boxing industry experience, Ron created Liveco because he felt it was time to bring the personal touch to the sport that he loves.

At Liveco Boxing, we proudly follow a “Fighter First” philosophy. Our pledge is to work with a small stable of fighters, get to know them and their team, and devote adequate time to each to successfully develop and aggressively promote their careers.

In addition to organizing and staging events to packed audiences across North America, boxers receive assistance with their own marketing efforts, to help broaden their fan base and attract new fans to their fights. To achieve that, boxers are given tools that allow them to embrace digital marketing and engage with the public.

Our commitment is to hold ourselves and our boxers to a higher standard. Our fighters’ success is our main priority. Thus, our primary focus is to run an honest and reputable promotional firm representing athletes with strong moral character.

Who We Represent

Liveco fighters consist of established professionals, rising stars, and amateurs who are ready to turn pro. Beyond their athletic skills, we look for athletes who are willing to participate in their own career. We want the best results for them inside and outside of the ring.

As experienced promoters, we understand that fighters need to fight. We go beyond simply representing a roster of fighters. To ensure that our boxers get the most time in the ring against formidable opponents, we also produce a regular boxing series. Check our events calendar for upcoming fights and special events.

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